Showing posts with label publicity. Show all posts
Showing posts with label publicity. Show all posts

Thursday, April 2, 2009

Two kinds of card












These came about a week ago, when I was in the middle of Alice's story. Five hundred of them plus a shiny business card holder for $7.99 plus shipping. Take out the gray interior border and this is exactly what the cards look like. Simple, pretty, informal rather than professional. I think they send the message I want to send, which is a friendly "this is a real thing and here's how to get in touch with me." If I ask someone for a story and they want to know whether I'm for real, I can say "sure, here's my card." Having a card means you're for real. I guess it's reasonable for someone who's been asked a personal question to want something tangible to guarantee that this isn't a scam and that if it is they know who to sue. Part of what I have to do is reassure people and encourage them to visit the blog, and this card accomplishes both those things. No cell phone number, though. I hate telephones, especially cells, and I'm going to be doing enough talking to strangers without also finding them on the other end of the phone line.

For the record, I got the cards from an Internet company called VistaPrint in what I think was a first-time special; if you need a bunch of business cards cheap I recommend them. (Just be willing to wade through a few pages of marketing -- no, I don't want the same image on a coffee mug or postcard -- before they let you actually place your order.)

I also visited Verizon today to find out if their nationwide-Internet deal is any better than AT&T's. Nope. The same bandwidth at the same price with the same minimum two-year commitment if you want the rebate on the same very expensive card. There might as well just be one company offering this service. It may just turn out to be necessary to pay full price for the card, because I'm not sure what percentage of budget inns offer wireless networking.

Monday, March 2, 2009

Spreading the love

Happy March!

Over the weekend I realized that I have no idea how many people read the average post here. I thought I had no way to find out until I realized that Google AdSense is basically a hit counter. Based on its stats I seem to average about ten hits per day. Assuming half of them are me, that's five readers per day (more per post), which is actually surprisingly high, I think! Maybe search engines' webcrawlers count as hits? Anyway, I was surprised that Lover's Lanes is popular enough to merit a few people reading it per day. I'd sort of thought I was talking to myself half the time!

And I realized almost immediately that it doesn't matter. I love that people think this project is cool enough to be worth following. I think it's cool too, and I'd much rather have you follow my (mis)adventures than not. But whether my followers numbered a hundred, ten, one, or zero, I'd still want to do this. Because -- and this may be the first time I've been able to say this about an aspiration in years -- because this is something I want to do in and of itself and independent of what other people think of it. Mustering the will is easier with moral support, and if you're reading this, thank you for yours. But if you're not reading this, that's okay too. I am all I need to make this journey a success in my own eyes.

That was a pleasant revelation.

That said, I wouldn't mind if my audience swelled. I want to write a book, after all. I wonder how a blog like this one grows its readership. The stuff I post about these days is all prep work, quotidian stuff, perhaps not of interest if you don't already know me at least a little. But when I get in the car in June or so and start posting tales from the road, from living rooms and laundromats and coffee shops -- in short, when I start doing things most people have never done -- maybe there will be more people who'd like to read about it. How do I find them? Do I run ads? Email webcomic authors who have never heard of me and ask them for free publicity? Call NBC-2 and ask if they want to cover my departure as a human interest story? How do memes -- in Dawkins' sense, not 4-chan's -- spread?

By being good, is the short answer. So I'll do that. Meanwhile, thanks to those of you who drive down Lover's Lanes a couple times a week and see how the neighborhood is changing.